Black Insomnia Coffee – Campaign
Concept: It’s a crazy world, but it’s much worse if you’re asleep.
Tag: Stay Awake
A Black Insomnia coffee shop would open as a pop-up in major cities across the world, staying open only during the hours of 8pm-6am, when all other coffee shops typically are closed.
Site specific out of home would remind people of situations where staying awake is imperative.