The holiday season is tied to our memories and traditions, each of ours unique. In this film for Cost Plus World Market, we told the story of one family trying to carry on a Christmas tradition.

We worked with the same director to create five product-focused :15s. Each one highlights the unique role Cost Plus World Market plays in traditions (even the unconventional ones).

We also created a unique style guide to stand out with all digital and in-store assets this holiday season. Here are select pages, and some examples of work made using this year’s style guide.