How do we help the Oakland Athletics show some love for their city and their awesome roster? Take O-Town and re-name it Hero-Town.

Downtown Oakland wall

Commissioned murals by Oakland artists

Posters in BART stations across the Bay

Fans picked up #HeroTown as a hashtag organically and used it to show their own love for the team

Hero-Town even made its way onto official MLB fan gear

And posters in-stadium

ECD: Jamie Barrett
CD: Brad Kayal
AD: Jessica Sugerman
CW: Jeff Tune