X-ACTO – Print Campaign + Category Extension
X-Acto knives are seriously engineered tools, but the arts and crafts they’re used for aren’t quite so serious.
We’ve brought X-acto’s expertise in interchangeable, precision blades into a stylus that can be used with tablets.
The interchangeable rubber tips will work with a new application that is specifically for cutting and collaging.
Art Director: Jessica Sugerman
Copywriter: Dennis Chen